European Evgeny Avetisian founded his Ad Astra line in 2015 after a five-year stint designing and travelling around the old world countries including but not limited to France, Kuwait, India, China and Hong Kong. With a small but dedicated following in the underground and avant-garde communities who prize Ad Astra slim-fitting leather and tailor jackets, flowing bias-cut jersey skirts, tops and dresses, Evgeny explores the “in-between-ness” of dualisms like high/low and presence/absence in an astonishing range of original pieces. The label he is building thrives of an innovative, intellectually potent forces introducing deconstruction, asymmetry, and monochromatic colour schemes as a new paradigm for conceptual and radical 'anti-fashion' aesthetics in lifestyle. Classical and nostalgic influences to modern romantic glamour, the Brutalist and the Minimalist design, and an ascetic tribalism, all inspire Ad Astra to explore further the asymmetrical tunics, extravagant dresses mixed with sirwal shorts and harem pants, that all present a relentlessly original view of womenswear at once strong and soft, ancient and futuristic, priestly and profane. Ad Astra brings out a distressed sensibility with a cutting edge couture-like sophistication.

Ad Astra Manifesto:

“We encourage the utmost freedom of creation. We understand the hardships it implies. We are ready to take one more step further.”

Per Aspera Ad Astra

Ad Astra

An Arrival of a LADYBUG

European designer brand Ad Astra, helmed by avant-garde artist Evgeny Avetisian, introduced its Asian lifestyle inspired Kometa.a diffusion line of classical women’s wardrobe staples in 2016. Patterned yet minimalist knits are branded with ever-changing treatments of Kometa.a iconic Ladybug logo, which was inspired and designed by Evgeny at a young age growing up at his grandparents' gardens. Casual sportswear essentials including patterned hoodies, polos, cardigans, button-down shirts, and quintessential sneakers all take on a subtle graphic sensibility. Asian lifestyle inspired Kometa.a is the cool and casual International woman seen through the eyes of one of Europe’s foremost hidden gem designers.

KOMETA.A brings you Smiles and Happiness

Kometa.a

Omni-disciplinary Omni-lifestyle Omni-cultural Omni-fashion Omni-resource - Omnipresence - These abstract concepts form the mission statement of Omni, a creative collective and lifestyle brand started of in Hong Kong in 2015 with only few edgy sample pieces. The demand for art inspired layers of conflicting patterns, floral and geometric prints, vibrant colour sense and refined haute-tech modernism grew from there. Now comprising arms focusing on design, production and advertising, the Omni collective presents a range of subtly distinctive basics updated with unexpected proportions and nuances colours, designed to seamlessly integrate into and highlight an artistic and urban wardrobe, reflecting deeply personal emotions and a futuristic vision.

Omni

Twins Diverse - Punks, Libertines & Power of Will

Authentic Rebellious Style with 15+ years of Brand History and Experience

Brick Lane, London

Tops

Tops